Joseph Dana- The ultra hip international Japanese retailer MUJI has cancelled its planed Israel store amidst growing criticism and protests in Japan. This is the first major Japanese BDS (Boycott, Divestment and Sanction) victory. According to the Japanese daily, The Mainichi Daily News:
Ryohin Keikaku announced in April it would sign a license contract with an Israeli company and open what would be Israel’s first Mujirushi Ryohin store in Tel Aviv or Jerusalem in 2011. But the company’s expansion plan met with criticism on the Internet and some peace activists have been calling on consumers to boycott MUJI-brand goods after Israeli naval commandos attacked an aid flotilla bound for the Gaza Strip in May, killing at least nine people.
BDS activists in Japan adapted direct action techniques in raising awareness about BDS. Popular in the United States , the activists created mock West Bank checkpoints outside of MUJI stores in Tokyo.
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