On Wednesday I did my part for the national effort and gave a quick briefing to a small group from Boston who had come for a 24-hour solidarity visit to Sderot..... They were very pleased with themselves, the first American-Jewish delegation to make it here since the launch of Operation Cast Lead..... The questions I was asked were studded with "we" and "us," and as far as they are concerned, Sderot could be on the Charles River....
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Israel and the Jewish world spend millions annually on pro-Israel media advocacy and public relations...... As part of the lessons from the Second Lebanon War, a national information directorate has been set up in the Prime Minister's office and there is a coordinated media strategy between all government agencies, the IDF, Israel's diplomatic missions, the Jewish Agency and private pro-Israel organizations....
..."As much as we try and improve, there is only so much you can do," says a former government media advisor... "It doesn't matter if you think you can justify an operation in which civilians are killed, it will always look bad and trying to be a nice guy with hasbara is pointless, nice guys lose. We have to be devious and make up convincing stories or buy them out. War is dirty and so is the media war." Full story
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